Projects | Odette Lalonde, communications agency in Montréal

belairdirect
belairdirect

Wall mural at local COOP-P.P.M
- Computer graphics
- Production
belairdirect
belairdirect

Development of an internal communication campaign.

Posters, promotional items and intranet.
- Conceptualization
- Copywriting and adaptation
- Production
belairdirect
belairdirect

Direct mail campaign tailored to the Quebec market.
- Computer graphics
- Production
- Strategy: diecut concept
belairdirect
belairdirect

Direct mail campaign tailored to the
Quebec market.
- Computer graphics
- Production
belairdirect
belairdirect

Direct mail campaign - addressed.
- Conceptualization
- Computer graphics
- Production
belairdirect
belairdirect

Development of an internal
communication campaign linked
to the consumer campaign.

Posters, promotional items,
mailings and folders
- Conceptualization
- Computer graphics
- Copywriting and adaptation
- Production
belairdirect
belairdirect

Direct mail campaign, personalized and addressed,
to over 50 different groups -
including email component.
Quebec and Ontario.
- Conceptualization
- Computer graphics
- Copywriting and adaptation
- Production
belairdirect
belairdirect

Direct mail piece to
Ontario Aeroplan members.
- Conceptualization
- Copywriting
- Computer graphics
- Production
CanCOLD
CanCOLD

Development and design of an informational website.
- Conception
- Photos
- Programming
CENTRESanté
CENTRESanté

Folder with integrated business card
for distribution in pharmacies.
- Conceptualization
- Computer graphics
- Production
- Device: Integrated, detachable card
CENTRESanté
CENTRESanté

Interior posters for 40 pharmacy locations.
- Computer graphics
cepmed
cepmed

Banners for exhibition stand.
- Creative
- Copywriting
- Production
cepmed
cepmed

Interactive promotional piece communicating
health benefits to young people.
- Conceptualization
- Copywriting
- Computer graphics
- Production
cepmed
cepmed

Annual Report 2008-2009.
- Creative
- Graphic grid
- Computer design
- Translation
- Production
Chalifour et associés
Chalifour et associés

Development of visual identity and stationary.
- Creative
- Production
Chalifour et associés
Chalifour et associés

Development of informational website.
- Conception
- Photos
- Programming
Dale Parizeau Morris Mackenzie
Dale Parizeau Morris Mackenzie

Series of four promotional folders,
in French and English.
- Conceptualization
- Computer graphics
Dale Parizeau Morris Mackenzie
Dale Parizeau Morris Mackenzie

Direct mail campaign, addressed.
- Conceptualization
- Computer graphics
- Copywriting and English adaptation
- Production
Génome Québec
Génome Québec

Educational booklet on the subject of genomics.
- Creative
- Computer graphics
- Production
Génome Québec
Génome Québec

Annual Report 2009-2010.
- Creative
- Graphic grid
- Computer design
- Production
Génome Québec
Génome Québec

Newsletter for scientists.
- Creative
- Computer graphics
- Production
Glen Morris – Clinique de thérapie posturale
Glen Morris – Clinique de thérapie posturale

Development of a poster and business card.
- Creative
- Printing
Fondation de l’Institut Nazareth
et Louis-Braille
Fondation de l’Institut Nazareth
et Louis-Braille

Annual direct marketing campaign,
for both acquisition and renewal.
- Strategy
- Conception
- Copywriting
- Database segmentation
- Market testing
- Evaluation of campaign effectiveness
Intact Assurance
Intact Assurance

Sales document for insurance brokers.
- Creative
- Copywriting
- Production
Intact Assurance
Intact Assurance

Development of direct mail
campaigns, addressed and
personalized according to
the broker.
- Creative
- Copywriting
- Establishment of a broker database
- Production
3W Imports
3W Imports

Product labels.
- Conception
- Layout
Loblaws
Loblaws

Newspaper insert for new store opening.
- Computer design
RONA
RONA

Development of a graphic grid
for magazine ads. Ontario and Quebec.
- Creative
- Layout
RONA
RONA

Series of folders covering
installation services.
- Graphic grid
- Creative
- Layout
Xstrata Nickel – Mine Raglan
Xstrata Nickel – Mine Raglan

Insert in the Nunavik local
newspaper plus a folder for
employees of the Raglan Mine.

Developed in three languages:
English, French and Inuktitut.
- Creative
- Layout
- Production

Projects | Odette Lalonde, communications agency in Montréal

belairdirect

Wall mural at local COOP-P.P.M

belairdirect

Development of an internal communication campaign.Posters, promotional items and intranet.

belairdirect

Direct mail campaign tailored to the Quebec market.

belairdirect

Direct mail campaign tailored to theQuebec market.

belairdirect

Direct mail campaign - addressed.

belairdirect

Development of an internalcommunication campaign linkedto the consumer campaign.Posters, promotional items,mailings and folders

belairdirect

Direct mail campaign, personalized and addressed,to over 50 different groups -including email component.Quebec and Ontario.

belairdirect

Direct mail piece toOntario Aeroplan members.

CanCOLD

Development and design of an informational website.

CENTRESanté

Folder with integrated business cardfor distribution in pharmacies.

CENTRESanté

Interior posters for 40 pharmacy locations.

cepmed

Banners for exhibition stand.

cepmed

Interactive promotional piece communicatinghealth benefits to young people.

cepmed

Annual Report 2008-2009.

Chalifour et associés

Development of visual identity and stationary.

Chalifour et associés

Development of informational website.

Dale Parizeau Morris Mackenzie

Series of four promotional folders,in French and English.

Dale Parizeau Morris Mackenzie

Direct mail campaign, addressed.

Génome Québec

Educational booklet on the subject of genomics.

Génome Québec

Annual Report 2009-2010.

Génome Québec

Newsletter for scientists.

Glen Morris – Clinique de thérapie posturale

Development of a poster and business card.

Fondation de l’Institut Nazarethet Louis-Braille

Annual direct marketing campaign,for both acquisition and renewal.

Intact Assurance

Sales document for insurance brokers.

Intact Assurance

Development of direct mailcampaigns, addressed andpersonalized according tothe broker.

3W Imports

Product labels.

Loblaws

Newspaper insert for new store opening.

RONA

Development of a graphic gridfor magazine ads. Ontario and Quebec.

RONA

Series of folders coveringinstallation services.

Xstrata Nickel – Mine Raglan

Insert in the Nunavik localnewspaper plus a folder foremployees of the Raglan Mine.Developed in three languages:English, French and Inuktitut.

Development of an internal communication campaign.

Posters, promotional items and intranet.

Direct mail campaign tailored to the
Quebec market.

Development of an internal
communication campaign linked
to the consumer campaign.

Posters, promotional items,
mailings and folders

Direct mail campaign, personalized and addressed,
to over 50 different groups -
including email component.
Quebec and Ontario.

Direct mail piece to
Ontario Aeroplan members.

Folder with integrated business card
for distribution in pharmacies.

Interactive promotional piece communicating
health benefits to young people.

Series of four promotional folders,
in French and English.

Fondation de l’Institut Nazareth
et Louis-Braille

Annual direct marketing campaign,
for both acquisition and renewal.

Development of direct mail
campaigns, addressed and
personalized according to
the broker.

Development of a graphic grid
for magazine ads. Ontario and Quebec.

Series of folders covering
installation services.

Insert in the Nunavik local
newspaper plus a folder for
employees of the Raglan Mine.

Developed in three languages:
English, French and Inuktitut.